ABOUT TASTE THE ARTS
Tulare County's Largest Art Festival!
Taste The Arts is an annual festival presented by the Arts Consortium — the official arts council of Tulare County. This annual event in downtown Visalia is a celebration of the rich cultural and artistic heritage of our community.
The Central Valley is known for the diverse crops grown in our area. This diversity also attracts a broad spectrum of cultures to our region, each with its own distinctive arts and traditions. Taste The Arts celebrates this multi-cultural background with an event just as unique!
Taste the Arts offers a full day of free activities for the community. Check out more than 70 regional visual artists and their paintings, sculptures, steel work, photographs, gourds, and jewelry. Enjoy entertainment on our Garden Street Plaza stage featuring musical acts, dance troupes, and cultural performers. Participate in printmaking workshops or showcase your creativity in the My Voice Media Center and Visalia Wellness Center Art Cafe letting your imagination run wild. Take advantage of numerous youth activities and much, much more. ALL FOR FREE!
Location: Intersection of Center Ave and Garden Street, between Main Street and School Avenue, Downtown Visalia
Be part of Taste The Arts! Artists, performers, food vendors, volunteers, and those who donate are what make Taste The Arts a great festival.
Below you will find all the available applications, click on each application’s corresponding button to view more information, guidelines, and to access its application.
If you have any questions regarding any of the applications please contact us via email at hello@artsconsortium.org or give us a call at 559-772-0001.
ARTIST BOOTH REGISTRATION
To apply as an artist for the upcoming 2025 Taste The Arts Festival, please click on the button below. You will be directed to the registration application on Eventbrite.
*Marketing Deadline: August 6, 2025
Final Deadline: October 12, 2025
*submit your application and three work samples by August 6, 2025 to receive the marketing benefits for artists. This includes:
- Being promoted on the Arts Consortium’s Instagram and Facebook social media accounts.
- The opportunity to be included in the Booth Experience Contest that has a prize of $200!
NEW Each Artist Booth Registration will receive ONE artist exclusive t-shirt.
Submit registration by August 6th to be able to choose your size. Registrations submitted after August 6th will receive a size Large.
SOLD OUT!
If you want to be added to the waitlist please email programs@artsconsortium.org
FOOD VENDOR APPLICATION
MARKETING & DONATION OPPORTUNITIES
If you are a food vendor and would like to help us feed over 7,000 people, please click on the button below to view and download the application.
Do you represent a local or national business; or are an artist or individual who wants to support the arts? Become a sponsor for Taste The Arts! Click on the button below to view and download the marketing opportunities application.
Deadline: July 30, 2025
Deadline: June 25, 2025
PERFORMER APPLICATION
INTERACTIVE ACTIVITY PROPOSALS
The Arts Consortium is seeking Central Valley performers to showcase diverse musical, dance, theatrical, and cultural talents with the public. Click on button below to view and download the application.
Submit a proposal for a Taste The Arts interactive activity and become a part of the wide range of interactive activities available at our annual festival!
Deadline: July 30, 2025
QUICKDRAW ARTIST REGISTRATION
VOLUNTEERS
We are looking for 5 artists to make art live at Taste The Arts! This exciting competition takes place on the Garden Street Plaza stage. The competing artists are given 45 minutes to create a work of art based on a predetermined prompt. Table, chair, easel, and canvas provided; artists will need to come with their own art supplies (markers, pencils, paints, water, paper towels, visual sources/aids). Prizes to be awarded and the winner will be chosen by audience applause.
If you are interested in being part of the team that makes Taste The Arts happen, be a volunteer! Please fill out and submit the form that is provided by clicking on the button below.
Thousands of visitors attend Taste The Arts in Downtown Visalia each year. We look for enthusiastic art lovers willing to volunteer their time to help us make this event successful.
Deadline: October 12, 2025
Deadline: October 12, 2025
FOOD VENDOR APPLICATION
If you are a food vendor and would like to help us feed over 7,000 people, please click on the button below to view and download the application.
Deadline: July 30, 2025
MARKETING & DONATION OPPORTUNITIES
Do you represent a local or national business; or are an artist or individual who wants to support the arts? Become a sponsor for Taste The Arts! Click on the button below to view and download the marketing opportunities application.
Deadline: June 25, 2025
FOOD VENDOR APPLICATION
If you are a food vendor and would like to help us feed over 7,000 people, please click on the button below to view and download the application.
Deadline: July 30, 2025
MARKETING & DONATION OPPORTUNITIES
Do you represent a local or national business; or are an artist or individual who wants to support the arts? Become a sponsor for Taste The Arts! Click on the button below to view and download the marketing opportunities application.
Deadline: June 25, 2025
PERFORMER APPLICATION
The Arts Consortium is seeking Central Valley performers to showcase diverse musical, dance, theatrical, and cultural talents with the public. Click on button below to view and download the application.
Deadline: July 30, 2025
INTERACTIVE ACTIVITY PROPOSALS
Submit a proposal for a Taste The Arts interactive activity and become a part of the wide range of interactive activities available at our annual festival!
QUICKDRAW ARTIST REGISTRATION
We are looking for 5 artists to make art live at Taste The Arts! This exciting competition takes place on the Garden Street Plaza stage. The competing artists are given 45 minutes to create a work of art based on a predetermined prompt. Table, chair, easel, and canvas provided; artists will need to come with their own art supplies (markers, pencils, paints, water, paper towels, visual sources/aids). Prizes to be awarded and the winner will be chosen by audience applause.
Deadline: October 12, 2025
VOLUNTEERS
If you are interested in being part of the team that makes Taste The Arts happen, be a volunteer! Please fill out and submit the form that is provided by clicking on the button below.
Deadline: October 12, 2025
COMING SOON...
- Volunteer Application
Submit a proposal for a Taste The Arts interactive activity and become a part of the wide range of interactive activities available at our annual festival!
- Interactive Ceramics
- Interactive Mural
- Printmaking/Steamroller Blockprints
- Japanese Tea Ceremony
- Instrument Petting Zoo
- Painting Zoo
- Interactive Art Cafe
- Fun With Food
At the discretion of the Arts Consortium, selected interactive activities may receive supporting funds ranging from $250 to $1,000, depending on complexity, cost of materials, or number of audience members served. While the Arts Consortium will attempt to provide support to all interactive activities, supporting funds are not guaranteed for any interactive activity.
BOOTH EXPERIENCE CONTEST
Taste The Arts – Booth Experience Contest – is a juried contest for Artist Booth Registrations who have completed all the following requirements:
- Paid the Taste The Arts Artist Booth Registration Fee
- Submitted, by the marketing deadline, the three examples of artwork that are to be shown/sold at Taste The Arts
Artist who do not complete the above requirements are not eligible to participate in the Booth Experience Contest.
JUDGING
On the day of the event, an anonymous panel of judges will each have a list of all eligible artist booths and visit each one. They will have with them a judging criteria rubric that will help determine the winner of the contest.
Our judges will be looking for booths that display high quality artwork; booths with layouts that draw our event attendees in; they will also pay attention to vendors who interact with and educate our festival goers about their artwork.
Overall all Artist Booth Registrations must adhere to the Event Criteria in which Taste The Arts bases its aesthetic vision and brings forth a show that showcases a wide array of art forms. The Event Criteria is comprised of the following:
- ORIGINALITY
Artwork is unique, creative, and unquestionably the artists own. No AI or resale art is accepted at Taste The Arts. - INNOVATION
Artwork must be recent in its creation date and it should avoid over-saturated trends. - QUALITY
Artwork must be made of high quality materials, with techniques to make work appear durable and market ready. - AESTHETIC
Arts Consortium is committed to promoting a wide variety of local artists who are truly committed to their artwork; therefore, we do our best to avoid redundancy of vendors providing similar products. Arts Consortium also intends to feature art with aesthetic value that helps create positive interactions between vendors and visitors (ideally with family-friendly content). - VALUE
The average price of items provides a balance of quality and accessibility for our attendees. - BODY OF WORK
Artists Booth should not appear sparse in comparison to others nearby. Artists should have enough art to take up more than one 3’x6′ folding table.
PRIZE
The winner of the Taste The Arts Booth Experience Contest will receive
1. $200(Check)
2. Be invited to the following year’s festival at no additional cost – however, this will disqualify the winner from entering into the Booth Experience Contest for that year. The winner may choose to not accept the free booth and may compete once again the year following their win.
2024 GUEST SURVEY
Thank you to everyone who came out and visited our 2024 Taste The Arts festival! We could not have made this successful event without you and we loved seeing the big crowds all day!
We want to thank all the artists, performers, food vendors, volunteers, partners, and staff who made this all possible. Thank you for all your hard work!
We would like to hear from you! How was your experience?
Please click on the button below to submit a brief guest survey. Your input helps us to keep bringing a great art festival to Tulare County!
Help keep Taste The Arts 100% free for the community of Tulare County.
Click the image below to donate:
The Arts Consortium brings together artists, organizations and art enthusiasts to advocate, promote and provide opportunities to create and celebrate the arts for all Tulare County residents and visitors.
To learn more about becoming a sponsor give us a call at 559-772-0001 or send us an email at hello@artsconsortium.org